Sarah B. Hood

Effective communication online and on paper

Sarah B. Hood

As a journalist, Sarah B. Hood explores the culture of food, fashion, urban life, environment, travel, tourism and the arts with passion and curiosity in her books as well as in her other print and online writing



For the love of salmon

Volunteers are donning waders and long waterproof gloves, preparing to wade into the shallow but frigid waters of a Caledon-area creek. It's an overcast Saturday in late January, and the volunteers are handling delicate cargo: pea-sized, translucent orange globules, each with a single dark spot in its centre, contained in common reusable plastic kitchen containers.

Guessing Game of Thrones Season 6

Movie Entertainment magazine: Without the books as a guide, TV night is dark and full of theories.

Canada is facing a Lego shortage

As the Denmark-based toy manufacturer Lego expands into the Chinese market, buoyed by unprecedented profits in the wake of The Lego Movie, Canadian toy stores are disappointed to find there may not be enough Lego to go around this winter. Guy Bagley, co-owner of The Swag Sisters Toy Store in Toronto, was shocked to discover he’d been cut off without notice when he checked online to confirm a birthday order.

Difference Equation

Ontario has its first-ever female premier, and you might guess that the toughest battles for gender equity had already been fought, but women are still underrepresented in senior management positions in Canadian business. The perception is accurate: a 2011 report titled Women in Senior Management: Where Are They?

Accessibility On Ice

Arenas that adapt for sledge hockey are on accessibility’s cutting edge. They’re Canadian Paralympic gold medallists in sledge hockey, a growing sport since this country’s first team was formed in 1982. Conceived in Sweden in the ’60s, sledge hockey accommodates players with a disability below the waist, who play in a sledge outfitted with blades on the bottom, and using two short sticks to move themselves and the puck.

Victorian baking, Upper Canada style

When the young Queen Victoria came to the throne in 1837, the United Kingdom was already a “developed” country, and its bakers had the advantages of a ready supply of grain and established mills. Much of Canada, by contrast, was not yet settled by Europeans, and Ontario’s Victorian bakers had to start — almost literally — from the ground up.

Why producers can’t sell cider at Ontario’s farmers markets

The sale of wine at farmers markets was a welcome change for Ontario vineyards — increased access to the local market and more face-to-face interaction. But makers of other fruit wines say the restrictive pilot is a missed opportunity to boost the province. The situation started in 2014, when the Alcohol and Gaming Commission of Ontario launched a two-year pilot program that allows VQA wines (those made from Ontario grapes and upholding certain quality standards) to be sold in farmers markets.

Facebook Sports Stadium

The new Facebook feature is a virtual fan zone

Toronto’s tree canopy could use your help

In 2007, a small, rather pretty green bug called the Emerald Ash Borer was discovered in Toronto. The EAB, a very successful Asian native, likes to feed on the bark of ash trees; the City of Toronto estimates that, by 2017, all of Toronto’s 860,000 ash trees may well be dead. This is not the first catastrophic event for the city’s trees.

Safety Dance

The benefits of cycling outweigh the dangers, but not in the minds of some riders. A statistical look at reality versus perception

Diwali begins here: You need an early start to make10,000 sweets

While some Toronto households are planning their Hallo-ween costumes and jack-o’-lanterns, many are getting ready for a different fall festival. Diwali is a movable feast; this year it runs from Oct. 26 to Oct. 30. It’s celebrated by Hindus, Sikhs and Jains, each of whom assigns slightly different significance to the festival.

Mental Health First Aid

How sports organizations are using a new training system to help athletes and audience members


Sarah B. Hood

Sarah has been shortlisted for Canada's National Magazine Awards, the Kenneth R. Wilson Awards for business writing and Taste Canada, the Food Writing Awards.

She also creates strategically effective print and web content for corporate and public-sector clients, including branded content, special reports and publications, media releases, press kits, marketing materials and newsletters

She lectures on writing, arts and culture in the Centre for Arts and Design at Toronto's George Brown College, and is available for public speaking engagements on a variety of topics.

Sarah holds an MA (University of Toronto, Ancient Near Eastern Studies), a BA (Concordia University, Classical Philology–Honours) and a diploma in Fine Art (CÉGEP de Vieux-Montreal).